Sunday, August 30, 2009

Who knew naming a business would be so hard?

Naming this sewing business turned out to be more difficult than one might expect. Since I have decided to sell through Etsy, I had to have the name approved through their web site.

First, I thought a lot about what I want to create. I want to make baby dresses that are constructed well and go the extra mile to be comfortable for the baby. Some things I learned from my own kids; like all cotton material and cotton thread, and enclosed seams that won't scratch or poke at baby's delicate, soft skin. I also love to smock and embroider roses on my baby clothes.

When I googled roses, I found that there is a rare lavender rose that has the meaning of enchantment or love at first sight. I liked the idea that people would fall in love with my baby dresses. Unfortunatly, every name I tried relating to 'lavender rose' was already taken on Etsy.

After stewing over it for several days, I had it boiled down to 'Enchanted Rose', 'Embroidered Rose', or 'Kinder Rose'. All of these were available at the time on Etsy. Enchanted Rose reminded me of Disney's Beauty and the Beast and I was afraid other people would have as much trouble as I do remembering how to spell embroidered. So Kinder Rose it is!